Atari, the pioneering Silicon Valley company, helped birth the modern video game industry. The company also broke ground with its use of powerful artwork and design to communicate the energy and emotion of their new games in retail and advertising.
I spent several years tracking down and researching the unsung creative minds behind the art and design of Atari. This artwork inspired generations of creatives and left a lasting impression on the larger culture. In addition to interviewing artists, designers and executives, I also curated rare artwork and artifacts for this book—from original art to production slides, to vintage packaging and design prototypes. Working with book designer Jason Adam, I art directed the book and produced this best-selling design history.