CREATIVE DIRECTION, DESIGN, STRATEGY, COPYWRITING, CLIENT MANAGEMENT
Aver Informatics is a health care software company that utilizes “bundled payments” systems to help healthcare providers implement and administer more efficient health programs. Their database solutions and web-based software put them on the leading edge of healthcare data.
My design team developed and implemented a refreshed brand identity, creating supporting imagery, sales materials, website design, and iconography. We also worked closely with the Aver marketing team to massage its messaging and positioning to take the startup from its early days, to a leadership position in bundled payments administration in the health care space.