CREATIVE DIRECTION, DESIGN, COPYWRITING, CLIENT MANAGEMENT, PITCHING
Baxalta began life after spinning off from its pharma parent company, Baxter International.
After our firm designed a new identity for this biolife-focused company, I led the team that executed its ongoing implementation and development—in advertising, collateral, sales materials, environments, and more. This work also included broader visual and brand changes across the organization, from internal icon systems to key brand drivers. I continued working with Baxalta on other projects at another agency as well. Baxalta was later acquired for $32 billion.