DESIGN, STRATEGY, PRODUCTION
In the span of 15 years, BevReview evolved from a humble blog in 2001, into the preeminent online drink publication for beverage aficionados. Editor Steve Tanner dove into the world of soft drinks, teas, flavored waters, and energy drinks with insider aplomb and requisite sarcasm. To match its growing audience, I designed a new logo to distill the brand’s "friendly insider" essence into visual form. BevReview had carved out a unique mindspace, and I helped to refine its brand messaging with a new tagline: "We think about what you drink".