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Tim Lapetino

Design + Writing + Geek Culture

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Kia Open Road

DESIGN, ART DIRECTION, PRODUCTION

We designed several issues of Open Road magazine for Kia Motors, sent to all Kia car owners. This bi-annual publication was filled with features, insights and info on upcoming models. Our redesign for Kia and Leaders Media America captured the energy and design sophistication of the Kia brand. In addition to art directing some of the photographic features, we also simplified the design, streamlined the typography and put the focus back on the cars to shift the reading experience into a higher gear.

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All content © 2025 Tim Lapetino