PACKAGE DESIGN

As a lifelong baseball fan (and Chicago Cubs season ticket holder!) it was a real treat to design the packaging for Super 7's MLB Sportsports ReAction Figure toy line. The ReAction toy line is meant to be an homage to the action figures of late '70s and '80s, in terms of sculpting detail, articulation, and packaging.

The key to this product line design was in creating clean, powerful packaging colorways to best reflect each team and selecting appropriate licensed photography of each player. The overall packaging was striking, letting the photography communicate the hustle and energy of baseball and the game's greatest players. I created packaging for 17 players across three product waves.

Thankfully, this would not be my last work with Major League Baseball, or with Super 7's sports lineup.