DESIGN, ART DIRECTION, PRODUCTION
The Museum of Video Game Art (MOVA) is an emerging organization focused on the preservation, curation and celebration of classic video game art—including the illustration, design, marketing, and industrial design associated with these iconic games.
In addition to my role as founder of this organization, I also designed the logo and print collateral for MOVA. The identity is meant to suggest the pixelated graphics of these early games, using a tight grid structure and repeating pattern throughout. I also created multiple versions of the logo based around the same grid system whose patterns increase or decrease in complexity depending on the size of the logo.