CREATIVE DIRECTION, NAMING, DESIGN, STRATEGY, PRODUCTION
This international missions agency was ready to move into a new era for the organization. In the midst of that transition, it was clear that re-naming and re-branding work was necessary to help define and clarify its new role in the Christian nonprofit world.
I worked along with the internal team in naming exercises and consulting, and redesigned the complete identity for Reliant, 25 years after its original founding. The new logo, print materials for giving, website assets and iconography were all designed to communicate the energy, strength and solid support structure for missionaries across the globe.