CREATIVE DIRECTION, DESIGN, ART DIRECTION, MARKETING MANAGEMENT, PRODUCTION, COPYWRITING
SPC is a third-generation, family-owned direct marketing print provider. Long an innovator in the direct marketing space, the company wanted to increase its brand presence and renew industry awareness.
I developed and managed the company’s comprehensive marketing and design plan--including content creation, design, copywriting, social media, and environmental design. This included eyeball-capturing marketing efforts like our “Build the Future” campaign that included live, custom LEGO building and related direct marketing. We also created lunar-themed event materials for one of the industry’s largest trade shows.