INNOVATION, DESIGN, CREATIVE DIRECTION, ILLUSTRATION
After YMCA redesigned its brand identity to reflect a return to its nonprofit roots and core areas, my team partnered with YMCA of the USA’s innovation team on a variety of projects, some of which came to life, and others were more internal efforts.
In this project we concepted and create a series of downloadable activities. These simple and engaging activities were created to help families live healthier lives while working, playing, and spending time together. From the inventive and yummy Snack Lab, to tips on being a Neighborhood Explorer, or Supermarket Treasure Hunts, we developed the activities for learning, bonding, and maximum enjoyment. Aligning with the YMCA's national brand efforts, we illustrated, edited, and curated these new additions to the Y's Healthy Family Home initiative.